15 January 2014

How to Use Pinterest to Promote Your Blog

I am a massive Pinterest fan and have been using it for quite a while now and it has taught me lots of different design ideas, given me hundreds of blogging tips and showcased lots of entrepreneurs and bloggers. It has been really important to me as a blogger too as it has helped me grow my following enormously.

What is Pinterest

If any of you are unfamiliar with Pinterest, well to start with, where have you been. But, Pinterest is a site which enables you to add pictures from the web and from Pinterest itself and add them to different boards on your profile. These boards act as mind maps, plans, displays or pin boards, where you collect all these images.

Many of the pictures that are on Pinterest are originally from Tumblr, WeHeartIt or small businesses, so it can lead to all sorts of different places. It is a great place to find out how to do something or for inspiration with things like graphic design or style ideas.

How do you use it most effectively to gain followers and promote your blog or business

Pinterest is also great for marketing your blog and reaching out to new customers.

Board names and cover images:
Take advantage of board names and cover images these have to stand out and reflect the rest of the board. You should include the extra key word of the board and you could make it a little interesting by adding a keyboard symbol or using all caps to make your boards stand out from others.

Blog dedicated board:
Have a board completely dedicated to your blog so that all your posts are together. This is really important to keep people updated with your blog and to have a whole collection of your posts in one place so they are all easily accessible. It is also a good idea to pin your posts to other relevant boards as well in case your followers aren't following your blog board.

Bio and picture:
Add a bio and picture that stands out as being yours and no one else's. Include a link to your website or other social media accounts and have your tag line or a call to action as well so people who click on your profile know exactly what you do and what you are going to give them.

Pinning times:
Figuring out when its best to pin and to which boards would be really useful so that you can make the most of your use of Pinterest. If you don't do this your pins could just disappear down to the bottom of everyones feed and never be noticed.

Make yours a business profile:
Making your profile into a business profile, even if you aren't a business, is great because it gives you access to all the different statistics to do with your blog and pins. This can be useful for figuring out which kinds of pins are most likely to get clicked on and if your blog is getting much traffic through from Pinterest or not.

WOw I have so many followers

Finally I have to point out that I am amazingly impressed with how many people now follow my Pinterest account, because it has reached a massive 289, so I am extremely grateful for everyone who follows my Pinterest and cares about what I pin. And if you don't please do - My Pinterest.

Update: It's now May 2016 and I have managed to increase my number of followers on Pinterest to over 1200.

How do you use Pinterest to gain followers of your blog?