6 December 2014

How to Choose a Name for Your Blog or Business

Choosing a name is, I think, the most difficult stage for starting a blog, business, brand or idea, because who knows what kind of name will work and become recognisable for potential customers or viewers.

The answer is, nobody knows, therefore you should take your time over choosing a name to make sure that its just right. Today, I'm going to share with you a few tips for choosing your own name.

+ Unique -
the name should be completely new and different to anyone else's out there so your brand won't be able to be mistaken for another.

+ Reflective -
it should reflect what the brand is all about, what its offering, the ethos and ideals and should represent you.

+ Simple -
the best brands have the simplest names, although a lot of time and effort will have gone into deciding them.

+ Time -
it doesn't matter how long it takes you to decide your name. When you're sure the name feels just right, then you can stop thinking about it, even if that takes ages.

+ Brainstorm -
one way to work out some ideas for your name is to brainstorm all the words to do with what you represent or what you want your brand to be about and work out combinations of words or see if any of the words really stand out for you.

How did you choose the name for your blog or business?

Or how are you going to do so?