Design Dictionary


Google describes graphic design as "the art or skill of combining texts and pictures in advertisements, magazines or books."



A graphic designer is what I aspire to be myself because I love combining text and images and always have done. Ever since I was allowed on the computer I was using Microsoft Publisher to make posters and graphics for fun.



Graphic design is simply the term used to describe the type of product which is produced. Therefore it's different to other categories of design like website design or interior design. Graphic design only describes what's been made, meaning that something printed or displayed on the internet or as a poster is still called graphic design.


White space is better described as the negative space of a page layout, illustration or sculpture. It is somewhere which has been left unmarked like "margins, gutters, and space between columns, lines of type, graphics, figures, or objects drawn or depicted." (Wikipedia).

White space is useful for allowing the elements of your design space to breathe so the overall effect is generally more professional looking.

There is a lovely post on white space on Eva Black's blog which you should check out and the post she recommends - Design Terms : White Space and Space Yourself – Smashing Magazine.

Related reading:
Why is White Space Good For Graphic Design - Designmodo
White Space in Graphic Design, and Why It's Important | Printwand™
11 Reasons Why White Spaces are Good in Graphic Design | Naldz Graphics


The visual communication process of graphic design is how you go about being able to communicate with your client so that they can tell you exactly what they want and you can produce in and show them what you have made.

The process involves four different components which are the communication need; the research; the generation, development and refinement of ideas; and the production and evaluation.

The communication need is all about the requirements of the designer which the client will set out in a set brief which would include all the information you would need to be able to produce exactly what the client requires.

Credit: Some of the information used here was learn in the Alison Graphic Design Course.


Absolute and relative measurements are used within typography (font design).

Absolute measurements

These are easy to understand because they are measurements with a fixed value. This could be like mm is a defined increment of cm. However typography doesn't use mm or cm, it uses points and picas. These are typographic measurements with fixed values so can be expressed in finite terms and can't change

Relative measurements

These have many values, like character spacing. Character spacing is linked to the typesize meaning that it is defined by relative measurements, because if you increased the typesize, the character spacing would also increase.

For example, the basic building block of typographical characters is em. When the typesize is set at 70pt it has an em of 70pt, because it it to do with the scale of the characters.


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